The one we know as the famous former American model, Rande Gerber quickly became an entrepreneur. Rande studied at the University of Arizona the Bachelor of Marketing and worked for several years as a model, at the end of the 90’s he dedicated himself to the launch and creation of his businesses as restaurants and bars, launching The Gerber Group together with his brothers, a chain of bars, restaurants and luxury lounges in the United States and Europe.
His latest adventure is a project of true passion: he founded one of the fastest growing tequila brands in the world together with good friend George Clooney and Mike Meldman, which in 2017 was sold to Diageo (owner of the Smirnoff, Johnnie Walker and Baileys), for 700 million dollars plus the potential of another 300 million dollars in sales, reports Forbes.
According to Gerber, the friends had been approached to make mezcal at that time, but they were focused on spreading the love of tequila. But, Gerber said in an interview, “we kept in touch with the family that created that mezcal and we knew that one day it would become part of our Casamigos family.” The new agave will cost $ 60 per 750 ml bottle, additional lime on the table for expansion in the next ten years – it is located on the upper deck of a small commercial park located on Malibu Lagoon State Beach.
The net worth of is summarized in 300 million dollars and, the new image of mezcal was launched on April 1st in the United States, the U.K and Australia.
Gerber has a story that he likes to have a cup of coffee. It’s a good story and one worth telling again, although it’s not just a story about its main protagonists: Gerber, Clooney and a large bottle of tequila, increasingly empty, but that can explain with precision why the Casamigos brand has had such success: augmented reality mixed in a lasting and disturbing mythology.
Gerber was already serious about tequila, so more than a decade ago he built two houses next to each other in Mexico and called it “Casamigos” or “house of friends.” Although they enjoyed drinking the local liquor, they could never find a tequila mixture smooth enough to drink directly, therefore, seven years ago, in 2010, they did what any perfectionist and multi-millionaire hedonist would do: they decided to make their own.
Last year, the Gerbers, owners of a complex of several structures next to the farm that they just put up for sale, earned a fortune when they successfully launched a house in Point Dume of Malibu that they bought in June 2014 for $ 6 million, extensively rehabilitated, listed for $ 15.45 million and sold in July 2015 for $ 13,341 million.
And not only that, but he has managed to enter the world of celebrities with his wife, is one of the most well-known entrepreneurs in the world of entertainment, receiving invitations from famous people and participating in television or journalistic interviews. In this way, we can notice that Rande Gerber has built an entire empire since his new release of Casamigos tequila.